Baker shaping dough in a rustic British bakery kitchen, loaves and pastries laid out on wooden tables.
Hosts baking fresh bread in a cozy British bakery kitchen, trays of pastries ready for guests
Best of British May stays: guests baking together in a cozy farmhouse kitchen with fresh pastries on the counter
Backing the

Best of British

Because vibrant neighbourhoods make Britain worth exploring

Short stays. Big impact.

Britain is packed with places that bring people together - from national parks to the local pub or market that makes the nearby town worth the visit.But rising costs mean fewer trips and growing pressure on local hospitality businesses that depend on visitors.Airbnb helps make it easier and more affordable for families and friends to come together and explore more of the UK - and communities feel the difference.
Circle graphic over a family on a UK beach with text reading “4 in 5.”

Helping keep travel affordable

Airbnb connects guests with local hosts, opening up more of the UK. Staying together under one roof makes travel simpler, more flexible and more affordable. For many families, those savings make the difference between taking a trip or staying home - with a little left over to enjoy in pubs, cafés, and restaurants.For those who need it most, we've partnered with the Family Holiday Charity to help disadvantaged families take their first-ever holiday.
Map of the UK with location pins and text: “3.5 million additional UK nights – unlocked by Airbnb’s choice, affordability and flexibility.”
Map of the UK with host pins beside text: “3.5 million additional UK nights unlocked by Airbnb’s choice, affordability and flexibility.”

Guests travelling in the UK told us

Text ‘1 in 2’ over two UK guests standing outside colorful local shops, highlighting Best of British May feedback
Graphic showing the stat “1 in 2” over photos of two guests in UK-style street settings
“1 in 2” statistic over photos of two UK guests standing outside local shops or homes
saved money on their last trip using Airbnb
“3 in 5” statistic highlighting what guests travelling in the UK told us about their stays in May.
say Airbnb makes it easier to discover off-the-beaten-track destinations
Text ‘1 in 2’ over a British countryside stay with a tiny wooden cabin and field
“1 in 2” statistic over a rural UK cabin scene, highlighting guest travel preferences in the UK.
“1 in 2” over a split image of a cosy UK countryside stay, with cabin, garden and golden field.
say Airbnb has increased the number of trips they take each year

Billions into British high streets

When more people come together across the UK, communities benefit. Host recommendations help local pubs pour more pints. Neighbourhood restaurants open an extra night. Community festivals grow bigger each year. That’s more support for local high streets and hospitality businesses - often in the areas that need it most.Because vibrant neighbourhoods are what make Britain worth exploring.
Infographic of British pubs, restaurants and shops showing billions in Airbnb guest spending boosting local high streets.
Infographic of Airbnb guest spending in British high streets, with photos of pubs, cafés, and local shops bustling with activity.
Graphic showing Airbnb guest spending figures boosting UK high streets, over photos of pubs, cafes and a British street scene.

Best of British Fund

With VisitBritain, we’ve invested £1 million in the people, places and experiences that bring the best of Britain to life.Our twenty-six winners span Glasgow to Cornwall - from events like the Chester Town Crier Tournament, celebrating one of Britain's most beloved traditions to charity projects like Northern Roots, building the UK’s largest urban farm and helping put Oldham on the map.Be sure to keep an eye out for our 2027 announcement.Meet the winners
With VisitBritain, we’ve invested £1 million in the people, places and experiences that bring the best of Britain to life.Our twenty-six winners span Glasgow to Cornwall - from events like the Chester Town Crier Tournament, celebrating one of Britain's most beloved traditions to charity projects like Northern Roots, building the UK’s largest urban farm and helping put Oldham on the map.Be sure to keep an eye out for our 2027 announcement.Meet the winners
With VisitBritain, we’ve invested £1 million in the people, places and experiences that bring the best of Britain to life.Our twenty-six winners span Glasgow to Cornwall - from events like the Chester Town Crier Tournament, celebrating one of Britain's most beloved traditions, to charity projects like Northern Roots, building the UK’s largest urban farm and helping put Oldham on the map, and independent businesses like Heartbreak Hotel Coffee, helping keep North Devon buzzing year-round. Be sure to keep an eye out for our 2027 announcement.Meet the winners
Person in colorful British town crier costume posing proudly before grand stone columns at sunset.
1The claims and all figures mentioned above that are not referenced are extracted from an economic modelling report covering 1 Jan 2025 - 31 Dec 2025 by Public First dated 31 May 2026, commissioned by Airbnb.